Experience – Online Portfolio of Sara Bogin

Develop and execute national marketing plans and omni-channel campaigns in close coordination with Employee Benefits and HR consulting stakeholders
Project-manage development and implementation of go-to-market approaches for the employee benefits practice
Work closely with internal and external digital, social and design resources to ensure the successful execution of campaigns and ongoing lead generation initiatives
Implement content marketing and thought leadership strategies to drive engagement among potential buyers and convert them to sales qualified leads
Coordinate and ensure consistent, high quality customer experience via email, webinar, enewsletter, and other channels
Serve as marketing and communications counsel for employee benefits field marketing initiatives that are designed to acquire or retain customers

Managed all marketing and communication activities for Loeb’s four business divisions: Loeb (Equipment), Loeb Appraisal, Loeb Winternitz Industrial Auctioneers, and Loeb Term Solutions
Worked closely with sales department to develop strategic marketing initiatives centered around constantly revolving used equipment inventory
Managed media relationships, acting as primary point of contact for all media inquiries
Planned strategic advertising placement online and in printed trade publications
Acted as in-house advertising agency developing all marketing material including print ad materials, direct mail pieces, online collateral, digital media, brochure material, and trade show graphics
Coordinated all special events including trade shows, conferences, and customer appreciation activities
Managed all e-mail based messaging and currently launching social media initiatives
Acted as webmaster and content manager for e-commerce website
Oversaw all PPC and SEO practices for e-commerce website

Oversaw the marketing department activities including management of marketing team and outside agency relationships
Managed budgets of over $750,000 for Marketing and Convention departments, focusing heavily on yearly assumptions/scope and cost containment
Worked closely with sales department to develop marketing plan and marketing project scope
Managed media relationships and public relations agency agreement, acting as primary point of contact for advertising and media inquiries
Acted as in-house advertising agency developing all marketing material including ad production, new products and promotions, brochure material, direct mail pieces and trade show graphics
Planned and coordinated media schedule with publications and associations to maximize budget and exposure in support of corporate strategic goals
Planned, designed, and executed all direct mail and marketing response pieces, tracking all information generated from direct mail and marketing strategies
Planned and coordinated all special events including nine domestic and four international conventions, conferences, product displays, and regional forum
Webmaster for company websites

Education

BA, Film & Cinematography
Concentration in Screenwriting
Graduated Deans List

Undergraduate Studies (transferred)
Concentration in Graphic Design & Visual Communication Arts